I have a good collection of Eagle comics which were first published in April 1950. During the mid 1950s and 1960s hundreds of adverts appeared in them for Dinky, Corgi, Crescent, Triang and numerous other toy manufacturers.
This was the very first advert in the Eagle for Dinky which was in the issue from 10th August 1951.
It was the time of the Korean war when there was a metal shortage and they are encouraging collectors to swap toys between themselves until the supply problems improved.
It is a lovely image from a time long gone.